Weever Media has distilled the finest articles and blog posts on app marketing this week for your enjoyment…

The Beginner’s Guide to Inbound App Marketing

This article contains some useful suggestions for driving users to your app from outside the app store. It explains the benefits of creating a website for your app, how to stir up some media interest and promote social sharing along with some other useful tips and tricks to drive potential users towards downloading your app.

Don’t Blink: Here Comes Ephemeral Marketing!

Learn how marketers are taking advantage of Snapchat and it’s “now you see it, now you don’t” approach to social media interaction. Generate some brand buzz or promote a special offer and then    drive everyone wild by making it disappear.  Now where have I heard that already this week…?

And finally…

The Life and Death of Flappy Bird

No roundup of mobile marketing posts would be complete this week without a mention of the Flappy Bird saga.  Marketing genius or killing the goose that lays the golden eggs? The world awaits the next instalment…